The X Factor Poppy in The Daily Mail

'Celebrities including Simon Cowell have already been spotted showing their support for this year's Poppy Appeal, wearing designer emblems that are studded with crystals.

And those who want to follow suit can spend with a clear conscience, safe in the knowledge that the profits are going to the Royal British Legion.

Cowell had a crocheted emblem on his lapel as he judged The X Factor on Saturday. The £84.99 flower was made by jewellery designer Kleshna, whose enamel and crystal versions have been worn by the presenters of dayitme television show Loose Women and pop band The Saturdays.'