The X Factor Poppy in The Independent Newspaper

Cheryl Cole and Danni Minogue sported crystal-encrusted poppies made by Kleshna on Saturday night's ITV broadcast. The London-based jewellers said half the sales of their premium poppy brooches followed the high-profile endorsement.

This year the RBL hopes more enthusiastic poppy wearers will help it to reach a fundraising target of £36m. A spokesman added: "As always, it is important to say that the Legion believes that wearing a Poppy is a personal choice. We are grateful to everyone who wears, including those in the public eye, and encourage everyone to support us at this important time of year".

To find out more about The Royal British Legion click here